Understanding the Online Advertising Needs of Local Business

Advertising and marketing have been around for much longer than you might think! This means, generally, the average person – and certainly the average business owner – is familiar with the basic process of advertising their goods, services, and labor. What has changed since marketing’s year one, however, are the forms of media that potential customers watch, listen to, and …

Tips to Make Your SEO Campaign a Success

It’s no secret – whether you’re a large company or a small business, you want to grow your business online.  The lack of knowledge involving how to get started is not common among small business owners only, in fact, many executives running medium-sized companies do not understand how SEO can impact their business. Whether you hire a professional agency to …

Marketing Mistakes Costing You Money

Is your company making the most of its presence online? Many businesses tend to jump blindly into online marketing out of necessity, but may find themselves entangled in a mess of mistakes. If you want to make sure your company earns the sort of ROI it deserves with its web marketing, here are a few errors you can avoid or …

Mobile SEO Missteps That Will Come Back to Haunt You

Mobile users have become just as important, if not more so, than desktop users when it comes to your search engine optimization practices. If you’re not reaching or keeping your mobile users, you’re missing out on a huge possible customer base. Mobile SEO isn’t quite the same as desktop SEO, and it comes with its own unique set of potential …

SEO & Website Design Go Hand in Hand

Search engine optimization has changed drastically over the last couple of years. Google Panda updates have changed the face of SEO, and what previously worked excellently will now drive your website down the drain. That is why it is important to have experts who keep up with the latest updates manage your website’s SEO. In this post, we’ll introduce you …

Video SEO? What You Need to Know!

Online videos are excellent marketing tools. Millions of people go to the internet to watch videos, and utilizing the popularity of videos online is a strategic opportunity for a firm to get their content trending. Video search engine optimization (vSEO) is effective in attracting viewers and plenty of shares; it is how your video will rank higher in Google and …

Widespread SEO Myths

Search engine optimization can be an incredibly powerful marketing tool. If done well, it can provide consistent conversions at a fraction of the cost than many forms of paid advertising. As more and more businesses recognize the importance of SEO, there has been a substantial increase in SEO guides, blogs, and articles online. Unfortunately, much of the advice online does …

6 Common SEO Mistakes

Search engine optimization can largely influence the level of traffic your website receives. While good SEO can provide websites with a steady stream of clients, poor SEO may mean that few people ever know your website exists! To help you make the most SEO-friendly website possible, here are six of the most common SEO mistakes and how you can avoid …