There’s no doubt that Google is the most powerful search engine in the world right now. People use the site as their first port of call for almost anything, whether they’re looking for products to buy online or for a local restaurant to grab some dinner. In fact, ‘google’ is now recognized in the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary as a legitimate verb. So it’s understandably important that your business, no matter its size or area of sales, takes advantage of Google’s potential when it comes to getting your name out there and to the top of the search results.
How does Google help businesses?
There are a few different tools and services that can be used to harness the power of Google by your business. The simplest way to get yourself better visibility online using Google is to choose an experienced SEO and website development company to do the hard work for you! Agencies like Simply Design understand how SEO works in greater detail and have endless knowledge when it comes to these tools.
That being said, let’s jump in to understanding more about these Google tools!
Google Analytics
Google Analytics is a great way to see how well your website is doing. It allows you to monitor every aspect of the site’s performance, from tracking exactly what pages people are clicking on to conversion rates and amount of time someone spends on a specific page. It also offers more detailed information in regards to which pages on your site are performing best, from which you’ll be able to establish how you can better optimize your site overall. With Google Analytics, however, it’s very important to ensure you don’t misinterpret the data, as when there is such a vast amount of information on display it can sometimes be difficult to make sense of.
Google AdWords
Google AdWords is another excellent tool that allows businesses to improve their visibility online. Through Google AdWords, businesses can easily advertise their products or services. If an experienced user or marketing agency is using Google AdWords, they’ll be able to structure the advertising so it’s aimed at a particular target market and optimize sales as a result. Google releases a lot of updates to AdWords which can be difficult for the average business owner to keep on top of, which is another reason it might be wise to allow a specialist company to take care of this aspect of your marketing for you!
Google My Business
Google My Business is an interesting one. This tool is especially of interest for those who own a physical business, as it allows customers to view a wide range of information about your business, conveniently displayed within the search results themselves. Business address, opening and closing times, contact details, website link, etc will all be displayed to potential customers before they have even clicked on your site. Not to mention it’s a great local signal for Google to identify where you are and what areas you’re serving.
How can SEO help you?
All of Google’s various tools and services offer a way for businesses to not only reach their target audience, but understand their customers’ needs and preferences and apply that knowledge to creating better experience that increases sales and improves growth. To make the most of Google, you’ll need to understand how your business can tap into this. However, this can be a complicated process that involves hours of research and requires you to pay close attention to recent trends and ever-evolving marketing techniques.
For this reason, it’s best to hire an established digital and design agency that wants to put your business first. Here at Simply Design, we’re passionate about providing innovative SEO and website development for companies just like yours! We understand that the marketing world changes dramatically on a daily basis, and to be successful you’ll need to keep up with those changes. You need to spend time crafting the perfect product or service rather than spending tedious hours updating your site or trying to understand the latest AdWords jargon. That’s where Simply Design comes in—we’ll take all the hassle out of your marketing and allow you to focus on the important stuff relating to the day to day of your business. As certified Google Partners, our team has the level of experience and knowledge you’re looking for in an SEO team!
For more information about the services offered by Simply Design, give us a call, request a proposal, or even start chatting with us immediately by clicking on the speech bubble in the lower right-hand corner! There’s never been a better time to take control of your online marketing!