Search Engine Optimization –
A Must for Your Website
Asking why is a great place to start! So, why then, should you have your website Search Engine Optimized, or SEO, for short?
The reason is simply, more. Using SEO, your site will rank higher in search engines, gain more traffic, more conversions (like phone calls and emails) which lead to more customers and more business. With that said, rankings aren’t the only component of great Search Engine Optimization!
Let’s say you’re at the top of Google, but don’t generate any more business or potential customers because of it, it’s useless. That’s why we optimize to convert the right visitors into customers. More than just Search Engine Optimization, we make your website a tool that will grow your business and out-perform your competitors.
How we do SEO:
SEO is a delicate process that requires constant upkeep to climb the search engine ladder. We generally start by completely revamping your website including page titles and descriptions, and build internal links within your site, so that search engines can ‘crawl’ your site more easily. We then submit your site directly to companies such as Google, Bing, Yahoo and more so that they will be aware of the changes we made, and begin the process to making your website rank higher in search results. If you’re ready to get a head start on your SEO, we even offer a free website grade that can let you know where your website currently stands.
Once the heavy lifting is completed, we begin our process of daily optimization (Search Engines love to see daily changes) by using combinations of the following:
How fast we show results:
This part can be tricky to predict! We’re proud to not be the ‘promise you the moon just to get the sale’ kind of business. We don’t own Google, Bing & other search engines, so any guarantee, from any company is truly a guess or fiction.
We never say or inference that we can control the interworking of these search engines; just that we know how to make sites be found, be read and be understood by these companies and only this, leads to higher rankings! We can say, however, that the majority of our clients see some positive results within the first 3 weeks.
If you don’t see something positive within the first 3 weeks, it’s usually because of one of the following problems:
- Search Engines have blacklisted you for previous bad behavior
- Your Website has become stagnant and has been interpreted as un-changing
- Your past SEO Company may have made bad decisions which have lead to potential issues
Your Website is Stagnant
This happens quite a bit!. You make a website and then it sits. Nothing changes or improves for months, or even years.
To fix this, we get Search Engines’ attention and make them realize the importance of your site; and with importance, comes better rankings.
Big search engines try to look at every website every 3 to 6 weeks. That’s a tall order, being that there are billions of websites in existence! So, they make the best of their time. If your website never changes, they start ignoring it so they can spend time looking at the ones that do.
As soon as we start working on a site, we make sure that never happens again! We know how to get a search engine’s attention, and start making your business website popular again!
Search Engine Blacklisting
Though this sounds scary, well, it is! Blacklisting usually happens because a company has hired an SEO Firm that does something illegal or not in with the boundaries that Search Engines have set down.
Often, unexperienced SEO Companies try to break the rules and out-smart Google, and because of this, your website gets punished. You’re then put on a “blacklist” of un-trusted and un-ethical companies, so Search Engines refuse to reward you.
Fixing issues like “blacklisting” takes time and knowledge that many firms don’t possess. To begin, we’ll dig into your website to make it seen as being trustworthy again. We know the ropes, as we’ve had to do it plenty of times before, but keep in mind, improving websites that have been blacklisted doesn’t happen over night!
How SEO Helps Your Business
You’ve heard this a hundred times before – “People don’t typically go beyond the first page of a search engine result.” While this is true, there are many factors necessary to getting more business from your website that haven’t been taken into account in this statement.
Many agencies or SEO companies say that they can get your website ranking on the first page of Google searches – but will they actually get you results? People tend to manipulate this saying with empty promises and grandiose plans, and although you might be on the first page for a term, it won’t bring customers.
A true SEO Firm will conduct research into what potential customers are searching for, to ensure that your target market will find your website. From here, the next goal is create and tune your website to explain your company and the reasons the potential advertiser should chose to contact and do business with you. More than anything, our goal is to bring you more business and more prosperity, so let’s get started!
Looking For More?
We’re happy to nerd-out and get into the nitty gritty! There are hundreds of aspects of SEO to consider, (such as content quality, link quality, freshness, locality, reputation, authority, crawl speed, architecture, history, trust, headers, titles, shares, avoiding keyword stuffing, engagement, alternate image descriptions, ect.) and we’re excited to tell you about each of them. Give us a call or drop us a line to have a consultation! We’re excited to start working our SEO magic for you!