There’s no doubt that Google is the most powerful search engine in the world right now. People use the site as their first port of call for almost anything, whether they’re looking for products to buy online or for a local restaurant to grab some dinner. In fact, ‘google’ is now recognized in the Oxford English Dictionary and the Merriam-Webster …
Although Google remains unclear on how social media links affect website rankings, the truth is that quality followers and shares help create trustworthiness and brand authority no matter what! How? Let’s imagine you’ve written a blog that contains information that your audience may find a lot of interest in. When you share it to social media, if you have a …
Significant changes are afoot in the SEO arena after Google announced that they would double their snippet length from 160-180 characters to 250-320. The snippet—the text that appears under your website’s link on the Google search engine results page—is essentially the first (and sometimes only) chance you have to grab a reader’s attention and get that click. So, what exactly …
Hit a Dead End? Whether you implemented your website’s SEO yourself, or you’ve outsourced it to an agency or an individual, it’s important to often review its performance. It’s no secret that Google is regularly changing, updating, and tweaking algorithms—and this can often create a roller coaster that may affect your website’s visibility. Many businesses can fall into the “set …
As a critical and powerful component of any digital marketing plan, search engine optimization is only increasing in its necessity, alongside the significant growth of other aspects of online marketing, such as PPC. Predictably, the professional aspect of SEO is a big business, and the industry is growing at a fast pace. For any company, finding a dependable firm to …
Considering that there are thousands of web designers in the market, one needs to choose carefully to find the right provider that will meet your needs and budget. Whether you’re a small start-up business or a multi-million dollar company, you need a web designer who can give you their full attention. Many aspiring digital entrepreneurs make the mistake of looking …
As computers and smartphones become more and more accessible, their presence in our lives continues to change many aspects of society, including marketing. Promoters and advertisers used to solely rely on the use of television ads, promos in newspapers, and other strategies of spreading the word about their products and services. However, it’s plain to see that digital marketing is …
Want to Stand Out? Start with Your Brand. Business branding is the overall image your company portrays to the public. Your business’s logo, the imagery you use, and the colors you associate with “who you are”, are an important part of shaping your relationship with your customers. In other words, effective business branding reminds people of who you are and …
When it comes to search engine optimization, it’s becoming more important than ever to utilize multiple forms of search. An emerging and increasingly key aspect of this area of SEO is voice search. Google Voice Search is when you tell Google what information to search for on the internet. Instead of typing the words in the search box on the …
What is content marketing? Content marketing refers to the creation or curation of useful content that is relevant to your target audience in order to acquire and retain customers. Content marketing can take place in a wide range of media, including blogs, eBooks, videos, podcasts, and images. The key point about content marketing is that it has to provide something …