Search Engine Marketing, also referred to as Pay Per Click is an amazing way to specifically target potential customers with advertising that can be completely customized. From dynamic text search to geo-targeted display advertising, Search Engine Marketing helps to drive qualified traffic to your site!
The process of Search Engine Marketing begins by doing extensive research on your target market and beginning to understand the competitive landscape. Almost every keyword or term you may be interested in will have competition. This competition will not only change the price of the terms you’re bidding to be displayed for, but your competitors might be using a strategy to pay less and get more.
Because there are millions of potential customers who are searching for products and services everyday, paying for placement in search engines can make sense. As part of a well developed strategy that uses paid search as a part of the mix, your website can target the type of customers it wants to be in front of with laser accuracy! Paid search is a monumental undertaking, and trusting the right team means less waste, more conversions and better results. Our Search Engine Marketing team has years of experience, certifications and backgrounds in every aspect of PPC, banner ad design, and search based branding. You would be hard-pressed to find a company in the nation more qualified than we are to build your campaign, so ask us what we can do for you – today!
- Pay Per Click – Whether through Google, Bing or a third party source, Pay Per Click campaigns are extremely effective tools when managed correctly. Pay Per Click is all about tracking and accuracy, and can lead to great results! Trust our team to keep campaigns current, effective and measured.
- Banner & Display Ads – A graphic based call to action can prompt customers to buy, inquire and click-through. With a talented mix of Search Engine Marketing and graphic designers, our team is well qualified to run any banner based campaign on either premium or affiliate based websites!
- Video & Retargeting – More than just a hot-button term for today’s Search Engine Marketers, video advertising, like ads on YouTube for example, are fantastic ways of engaging with customers. Trust retargeting programs to continue to follow your potential customer around the web and to drive your message home!
Interested in SEM?
We love working with new clients when it comes to Search Engine Marketing! Whether you’ve never run SEM or you have dozens of accounts, we love to help fine-tune and make every ad more profitable. Get a free consultation today!