As computers and smartphones become more and more accessible, their presence in our lives continues to change many aspects of society, including marketing. Promoters and advertisers used to solely rely on the use of television ads, promos in newspapers, and other strategies of spreading the word about their products and services. However, it’s plain to see that digital marketing is and continues to be one of the most valuable ways you can help your business grow.
Some of the most important digital marketing strategies include search engine optimization (SEO), website design, mobile app development, social media advertising, and online reputation management. While there are countless other forms of Internet-based advertising, these are simply a handful of the most popular that companies – regardless of their field of operation, size, or employment statistics and characteristics – utilize as tools to gain exposure and garner interactions from Internet users who are looking for a specific type of product or service.
Constantly perform market research for search engine optimization
You’ll heard it said time and time again, “SEO is always changing”, and whether or not that’s really true, there’s no denying that the links on the search engine results pages tend to change quite often. SEO isn’t something you “do” once and then you put away your tools, it’s a process that gets refined over time. It’s like a sculpture or painting – the more you look at it, the more you see that needs to be corrected. By constantly staying on top of the latest news, trends, and outdated practices (there are a lot of those), you can help your website not only gain more customer engagement, but avoid costly penalties that will affect much more than your web presence.
Regularly update your website’s design
Many organizations feel that if they have a website, that’s more than enough to accumulate new customers. However, having a website created back in 2000 or even 2015 for that matter can look outdated, which is bad for customers, and actually be outdated, which is bad for your search engines. Websites should regularly be updated, not only in terms of aesthetics but security measures, content, and so much more. Even if your site is up-to-date, it is important to perform regular audits to ensure there are no out of stock goods, employees who are listed that may not actually work there anymore, contact information that has since been changed, or other items that may make a customer unhappy.
Consistently create blog content and upload it on your company’s blog
Blogs are effective means of encouraging established and potential customers alike to engage with your organization. When customers spend more time on your website, they develop a stronger relationship with your brand and are therefore more likely to choose your company’s product or service. Blogs should offer helpful information to your target audience. Customers like to hear about your business, what your products or services can do for them, or tips that help them in their daily lives. The possibilities are endless, so be creative! Or hire a creative team!
Make use of a social media presence
If you haven’t heard of Facebook, Instagram, YouTube, SnapChat, Twitter, or the several other social media sites, you might want to head to a doctor. There are more than two billion monthly users on Facebook, for example, a metric they hit early on in Summer 2017. If your company does not already have a social media presence, it’s time to stop considering and get to it!
Make pages on multiple platforms to increase the likelihood people log on and see your organization’s presence and can, therefore, interact with you. A big part of social media for businesses is they make it easy for customers to personally connect with them. Questions about your products, your new menu, what time your open, and even a problem they may have had with a recent service can all be addressed quickly with the use of social media.
Graphic and logo design
An organization’s logo is one of the first things that potential customers see. Even though logos may not offer anything physical or concrete to customers, they convey meaning to those who view them. Making sure your logo and graphics used on advertisements are of high quality and visually appealing is important for staying ahead of the industry’s digital marketing curve.
No matter what industry your business is in, one of the most important things you can do right now to help you gain more customers is to assess your online marketing techniques. Simply Design is a top provider of Internet-based marketing services and Albuquerque website design and we’d love to discuss a digital marketing campaign for your business!