Although Google remains unclear on how social media links affect website rankings, the truth is that quality followers and shares help create trustworthiness and brand authority no matter what! How? Let’s imagine you’ve written a blog that contains information that your audience may find a lot of interest in. When you share it to social media, if you have a …
As computers and smartphones become more and more accessible, their presence in our lives continues to change many aspects of society, including marketing. Promoters and advertisers used to solely rely on the use of television ads, promos in newspapers, and other strategies of spreading the word about their products and services. However, it’s plain to see that digital marketing is …
Want to Stand Out? Start with Your Brand. Business branding is the overall image your company portrays to the public. Your business’s logo, the imagery you use, and the colors you associate with “who you are”, are an important part of shaping your relationship with your customers. In other words, effective business branding reminds people of who you are and …
The web is changing, and along with it are businesses all over the world who are looking for newer and better ways to connect with their audience. With the explosion of YouTube in recent years, video marketing has become part of any growing business’s core repertoire. Taking advantage of the best video production Albuquerque has to offer isn’t just a …
What is content marketing? Content marketing refers to the creation or curation of useful content that is relevant to your target audience in order to acquire and retain customers. Content marketing can take place in a wide range of media, including blogs, eBooks, videos, podcasts, and images. The key point about content marketing is that it has to provide something …
Is your company making the most of its presence online? Many businesses tend to jump blindly into online marketing out of necessity, but may find themselves entangled in a mess of mistakes. If you want to make sure your company earns the sort of ROI it deserves with its web marketing, here are a few errors you can avoid or …
Content marketing refers to the creation or curation of useful content that is relevant to your target audience, and is used to acquire and retain customers. Content marketing can take place in a wide range of media, including blogs, ebooks, videos, podcasts, and images. The key point about content marketing is that it has to provide something your audience deems …